I’ve always been drawn to the space where beautiful things meet everyday life.
I spent eight years in Copenhagen, where I co-founded Studio Rikiki, a lifestyle shop and café for kids and their grown-ups on Værnedamsvej. I baked every morning, curated brands I genuinely believed in, and built a community of people who kept coming back (not just for the coffee, but for how the place made them feel.) We were featured in Petite Passport and photographed by Monocle and featured in the local news. It was the most complete creative work I've ever done.
Before that, I trained at the French Culinary Institute in New York and worked in kitchens in NYC and San Francisco. I studied psychology at UCLA. I've lived in the US, Denmark, Southeast Asia and Spain — which has given me a cross-cultural fluency that shapes how I think about brands and the people they're trying to reach.
Today I work with design-led independent brands on brand strategy, community building, social media, and email, helping small teams with big vision show up consistently and beautifully without losing what makes them special.
If you're building something considered and want a collaborator who gets it — I'd love to talk.
🌊 Currently based between Copenhagen and the Costa Brava
Clients
Sensei Coffee
Sing Tehus
3RPMS
Studio Rikiki
NextRoll (formerly AdRoll)
Services
Brand Strategy Helping independent brands clarify who they are, who they're for, and how to talk about it.
Brand Identity Visual language, tone of voice, and the details that make a brand instantly recognizable.
Content Strategy & Storytelling Editorial frameworks and content direction that give a brand something consistent and meaningful to say.
Social Media Strategy & Content Building engaged communities through considered, on-brand content — not just posting, but growing.
Email Marketing & Flows Turning an email list into a genuine relationship — welcome sequences, campaigns, and newsletters that people actually read.
Community Building Creating the conditions for a brand to become something people want to be part of, not just buy from.
